Save jobs and survive the coronavirus
Save jobs and survive the coronavirus, we will tell you how. The toll of the coronavirus on tourism and hospitality has been unprecedented. With millions affected, and even entire economies weakened by the restrictions on travel. As we begin to see the light at the end of the tunnel, there is a way for both industries to bounce back stronger than ever.
How can this be done?
By making travel processes as streamlined as possible and
putting the focus back on the guest experience. Removing those long lines and tedious processes and replacing them with the available technology, built to enhance the overall experience shocking the industry back into life once again.
Anyline, a leader in this mobile technology industry, is in Austrian based mobile technology company that specializes in Optical Character Recognition (OCR) – essentially providing mobile smartphones with the ability to read characters and have them digitized in an instant. This technology integrated into a hotel’s current mobile app or website allows for guests to simply scan their documents, removing the lengthy
registration forms and ID manual entry. This process reduces the booking transaction time and removes the need to visit the front desk upon arrival. A single document scan and the data is instantly collected and available to the hotel in real-time.
Hotels should offer a seamless and contactless service
One way hotels can make this happen, is to integrate Anyline’s passport and ID scanning into their current websites and booking apps. This way customers can complete reservations in seconds. And for travelers who would rather not visit the reception desk directly, the same innovative solution can also allow them to check-in directly from their smartphone!
You may be surprised to know that this technology already exists. It is actively being used by hundreds of thousands of people around the world and in a variety of industries. From reading utility meters to shipping container numbers, and even by over 100,000 police officers in Europe!
Stand out from your competitors
Customer loyalty has always been a cornerstone of the tourism industry. It will become even more important when people start traveling again. Soon, every hotel and destination will be fighting for customer attention. But it will be the brands that can rebuild trust through their customer engagement who will have the advantage. A reactive approach will only lead to further loss by the hotels and destinations.
Crisis creates opportunities for those who act and in a bid to stand above the crowd.
Right now, creative and quick-acting solutions will be rewarded. One ‘out of the box’ innovation being used by worldwide brands is the integration of vouchers and promo codes into their digital loyalty campaigns. By giving their customers the power to redeem discounts instantly with their own smartphones, as a result, they reward loyalty whilst getting key insights into customer preferences. Easily integrated into existing apps and websites, the potential for these campaigns in tourism and hospitality is quite significant. Resulting in a ‘quick win’ for everyone, while encouraging prospective guests to take the first step and start traveling again.
What about data privacy and security?
On the topic of guest data privacy, Anyline prides itself on its ability to have 100% of the data capture process done on the mobile device itself. Due to some clever coding that is integrated onto an application or webpage. Whilst many other apps that require data and external servers to perform similar tasks.
This on-device digitalized data never touches the third party and connects directly and securely to the hotel’s data management system. Select an item to scan, for example, Passport, the text will be automatically processed on your phone. The data digitalized without the need for any internet or mobile data connection.
Prove your resort is going the extra mile for customer safety
While things will slowly return to normal, it’s safe to say things will never be the same. This will be especially true, as many travelers will want to know every safety aspect of your service moving forward. The industry should meet this new demand head-on. And go above and beyond to ensure guests that you are making every effort to guarantee their well-being.
written by Marc Babin
